https://www.jasonmckee.org/blog daily 0.75 2020-11-14 https://www.jasonmckee.org/blog/blog-post-one-659y4 monthly 0.5 2020-11-14 https://www.jasonmckee.org/blog/blog-post-two-6c87c monthly 0.5 2019-08-23 https://www.jasonmckee.org/blog/blog-post-three-sgdnn monthly 0.5 2019-08-23 https://www.jasonmckee.org/home daily 1.0 2020-12-15 https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606869676680-KT8UIEX8DKLJTJ2IQ2FN/target+logo.jpg Home https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606869772601-0J76BZNEIMVZQQLG6CAR/ebay+logo.jpg Home https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1605342126621-7YE6OFQ8MWV1R6N9UKK8/Slide12.JPG Home https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1605341797987-02VGUI7PUE3J3CZ3IJFF/iheart.jpg Home https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1605338703740-XE8PIYLVU1Q502409TLB/Slide1.JPG Home 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Agency Repositioning https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606533481483-ZJLB9E8NMAIH0MWR1E1Q/hearst+live+copy+square.jpg Home D2C & Internal Launch Campaign https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606536412299-KOS2UKGXM7MA97Y16TTD/Alphabet+Project+Square.jpg Home Literacy Partners Capital Campaign https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1605558471003-CP4RSMJYUSJFU8GOW8OQ/One+minute+logo.jpg Home Talent Development Video Series https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606031051288-XD44VZEK3KC2ZIRRPIYU/Original%2B1.jpg Home B2B Campaign https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606565531386-SJHQO6BURWGXGWEMYP0A/eBay-Logo-704x99999.jpg Home Multi-Channel Program/Partnership https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606162871826-BKG8OKHENIESHVSX0I10/Verizon%2Bblue.jpg Home Verizon 5G Branded Content 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https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606085640180-H3TBGOLAO9VMLTWI6DA5/Drone%2Bsquare%2Buse.jpg Home Hearst Tower Drone Tour https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606567237167-CPME51911L42NK4V83L5/UNBOUND%2B360.jpg Home Branded Recognition Program https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606532493460-T0FG3FP4GRUV9L9R0RJ2/Slide4.JPG Home Positioning/B2B Campaign https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606723738860-YSCP3B4HY8MTEAL6VWBR/Book%2BCOver.jpg Home Commemorative Book https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1607992819313-MUIJCOASY1LAWCC6CW4M/We%2Bare.jpg Home Purpose-Driven Brand Narrative https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606369198579-GWSQ9RTJW2X3AT2FGAB3/square.jpg Home Benefits Rebranding & Enrollment Campaign https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606536153052-OHM52PZR04J20Y2P099R/Literacy+As+Face+B+W.jpg Home Literacy Partners Capital Campaign https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/e3647fe2-f139-40ee-90f8-d2db2463c8b7/Logo+for+home+page.jpg Home ENVY Wigs Rebranding https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606519767102-5BJ2D1MJJ5TECVBK5J49/Groomed+square.jpg Home Brand Activation/Partnership https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606721105535-X0W8805M40UK5MQ8AANS/SQUARE.jpg Home Recycling Compliance Campaign https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606534937029-P1L0CY7EFL4SU388TARO/path+square.jpg Home Thought Leader Persona & Blog https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/405764d4-c3de-4e43-a0df-5b8d0ebdebee/wig+pic.jpg Home ENVY Wig Rebranding https://www.jasonmckee.org/new-page-2 daily 0.75 2020-11-30 https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1605323856868-WKM6QVFJ49DXGPUOGI8A/Jason+Bio+Headshot.JPG New Page https://www.jasonmckee.org/services-4 daily 0.75 2020-11-14 https://www.jasonmckee.org/gallery-3 daily 0.75 2020-11-15 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847726194-1TZHJEI0DM947O6FIHTR/20140301_Trade-151_0124-copy.jpg Gallery 3 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847726004-WE6LJZTHHZ475CE1AQSP/Large+JPG-20140228_Trade+151_0046.jpg Gallery 3 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847725841-A9A3AQOB2QAIDWNNQQTC/Large+JPG-Aro+Ha_0428.jpg Gallery 3 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847725661-X4K10I0WMZEH1JYVI3YV/Large+JPG-Aro+Ha_0010.jpg Gallery 3 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847725418-1ZN4PKVDRTX7YKUEA4J4/Large+JPG-Aro+Ha_0393.jpg Gallery 3 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847725136-NPMKKZVTXA71C9ETB0LS/Large+JPG-Aro+Ha_0380.jpg Gallery 3 https://www.jasonmckee.org/executive-branding daily 0.75 2020-12-01 https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606233884480-VL3XGYM4ULVH4VS1BVEG/Lorraine.jpg Executive Branding https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1605490548439-EKBA21ZXSO3G7HC5ZN80/Lorraine+McGowen+Art.jpg Executive Branding I am a pathfinder. My success as a restructuring partner at Orrick is dependant upon my, and my diverse team’s ability to see into the future to find the best strategies for returns and growth. —Lorraine McGowen, Pathfinding.world https://www.jasonmckee.org/namestaglines daily 0.75 2024-01-26 https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606123839318-8FBA2DKR4PZPSQ1R03X5/Slide1.JPG Naming & Taglines HEARST MAGAZINES | Launch Tagline A monthly, 3-in-1 guide that does the "seeking" for you, SHOP Etc. was conceived as "window shopping (for women with a very small window)." https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606123818955-M9QAMBZF16UMIFHD7P5U/Slide3.JPG Naming & Taglines AFFINIA HOTELS | Tagline Having called NYC home for 50 years, Affinia’s owners wanted to communicate: 1) spacious rooms, AND 2) an authentic New York experience. The resulting line does both, capping the promise that "when you stay with us, the city stays with you." https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/31a98efd-8430-4779-b775-b0fbb5f2c6a4/Slide3.jpg Naming & Taglines - Make it stand out ENVY By Alan Eaton | New “Slogan” ENVY is helping redefine the “Good Hair Day” with wigs that even outperform natural hair. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606300240235-IYGV9JM8FVMF0XPLHRQE/Screenshot+2020-11-25+053007.png Naming & Taglines HEARST | Repositioning/Tagline Charged with contemporizing a 175-year old brand, new tagline communicated: 1) “inclusive not dictatorial,” 2) “for ALL aspects of readers’ lives,” and 3) what few realized—that the Seal is a money-back warranty, backed by the magazine. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1605811803547-P669OB77PVL7RTQDZFAS/Slide6.JPG Naming & Taglines CONAGRA | Concept & Branding With Conagra then having recently acquired Pinnacle Foods, and its 2018 sales conference the first official meeting of its senior teams, CO.LAB was envisioned as a kitchen/lab that would facilitate integration AND encourage collaboration. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1605811593500-TY6F4PRRSR09WLN5Y73E/Slide8.JPG Naming & Taglines HEARST | 125th Campaign/Tagline “Celebrating 125 years of what’s new,” Hearst’s anniversary campaign proclaimed,“Content that moves the world forward should always move us first. Is it valuable? Trusted? Is it on our screens because it’s on your mind? These will always be Hearst’s criteria.” Click for full campaign https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606895972744-GV4UGGWGDKTB6H4H7DNG/Pubworx.jpg Naming & Taglines HEARST | Joint Venture Name Launched in 2016, the Hearst/Condé Nast collaboration manages production, procurement and circulation management for global publishers. Pub = publishing; Works = workings or back-office functions; X = new, experimental. pubworx.com https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1607377531864-J9A5EX6WK9JUNDAM4OMF/Logo%252Bwith%252Btag%252BUSE.jpg Naming & Taglines HEARSTLAB | Brand Voice & Tagline This Hearst Incubator female-led startup promises beauty pros the technology and data to overcome bottlenecks associated with growing their business. Pretty. Amazing. Click for case study. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606123586778-RFRR7F7SAEZZ5EONFO6F/Bennack+Book+USE.jpg Naming & Taglines HEARST | Title of CEO’s Memoir “[While] it’s not currently fashionable to make the case for the high road,” Bennack says, “It’s quicker, with a better view along the way, and more satisfaction at the summit.” Knowing the memoir’s title had to capture this generous, no-nonsense philosophy, I found that his credo, “Leave Something on the Table” (the key, he says, to his successful negotiations to acquire ESPN), did the job perfectly. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606713989416-YL17RX3Z39VBJPNYN393/LOGO%2BFOR%2Btagline%2Bpage.jpg Naming & Taglines MPA | B2B Campaign/Tagline With 3/4 of Americans falling for fake headlines, "Better. Believe It" touted magazine media's unmatched credibility, engagement and trust (in a 2017 campaign that reached 75% of all adults in the U.S.). Click for full campaign https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1607375021918-N1IC9X3S7CBSK3W4ZO0N/Worthshops%2BName.jpg Naming & Taglines HEARST BENEFITS | Seminar Name Personal Finance Seminars were part of Hearst Benefits’ rebranding— which constituted a complete overhaul of its communication strategy to engage multiple constituents: Millennials, Midcareer employees (40-55) and Pre-retirees (55-68). Click for full campaign. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/aa171e13-fb8c-4333-970c-a3a6b140f1f3/Slide1.jpg Naming & Taglines - Make it stand out ENVY By Alan Eaton | New Branding & Tagline ENVY’s ultra-natural looking wigs remove the stigma of wig-wearing, giving women next-level freedom and confidence https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/a52df526-9fee-42b9-b037-8dee89ee9638/Slide2.jpg Naming & Taglines - Make it stand out ENVY By Alan Eaton | New “Slogan” Slogan reimagines a wig industry term (Ready-to-wear), and speaks to the totally-natural-looking innovations that let our wigs go anywhere (and go totally unnoticed). https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1607992425254-7ABNA1NZ56WJVXUEIW65/better%2Bsky.jpg Naming & Taglines HEARST | Tower Campaign/Tagline A somewhat poetic note in Hearst’s larger story as a leader in sustainability, tagline speaks to Tower’s being called "the most beautiful skyscraper to go up in New York since 1967” AND to its being the City's greenest. Click to see Recycling Campaign https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1607991963243-C1GZVLTE0PIVFSCJNZO1/UNIFI+LOGO+USE.jpg Naming & Taglines HEARST | Campaign, Name & Tagline The PROJECT UNIFI change management campaign—launched with a company-wide effort to unify Hearst’s financial systems—spoke to employee reservations with a tagline that positioned them as instrumental to Corporation’s transformation. https://www.jasonmckee.org/literacypartners daily 0.75 2020-11-30 https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1605619773119-Z0LDEZ5R5CQ3FE5FHRZ0/A%252C%2BE%252C%2BI%252C%2BO%252C%2BYou.jpg Literacy Partners New York Times Ad Thanking Sponsors (At top) Our students—and all of us at Literacy Partners—owe the corporate supporters of our ALPHABET PRODUCT an immense thank you. By “sponsoring a letter,” they have helped us to continue to ensure that adults have the access to quality education needed to fully realize their potential as individuals, parents, and citizens. Their support has been letter perfect. (At bottom) We don’t have to spell it out for you. Low literacy skills cost American business and industry billions of dollars each year in lost productivity. But did you know that 30% of all New York City adults cannot read beyond the fifth-grade level? And that nearly half of its low literacy adults live below the poverty level. Literacy Partners is committed to changing that. And has been at the forefront of free community-based adult and family literacy programs for 30 years. To find out how you can help, visit literacypartners.org. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1605619836392-VBCIMWBX8YCHQGIB7QPW/Alphabet%2BProject.jpg Literacy Partners Solicitation Materials https://www.jasonmckee.org/publicationsandannuals daily 0.75 2020-12-01 https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606097982697-VME8ZBOH3YX1Y6912FCW/Annual.jpg Publications & Annuals Hi-Def Annual Report With the challenge to reinvent Hearst’s annual year after year, 2013’s tabloid-sized HI-DEF mimicked magazine media’s highly-engaging front-of-book and editorial “well”—while highlighting the biggest stories from among the Corporation’s 360+ brands. Click to view @ Hearst.com https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606092622721-66PKGXX8G3DRZE19M34G/Screen%252BShot%252B2016-05-09%252Bat%252B6.09.13%252BPM.jpg Publications & Annuals Hearst One Hundred Twenty-Five An Excercise in Succintness. To mark its milestone anniversary, Hearst was intent on creating a historical portrait in pictures—calling on a vast library of images by everyone from Avedon to Rauschenberg. And leaving me to tell its story using picture captions alone. Click for full 125th Anniversary Campaign https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606165225145-54MUA8QXFJKINO6KXDG0/tablet%2Bconvergence.jpg Publications & Annuals 24/7 Convergence Annual Report The Time was Right to Talk “Time.” 2014 was the year that Hearst’s diverse businesses converged with the course of time at every interval, revolutionizing the way the world interacts with entertainment, information, and Hearst itself. And our Annual’s chapters explored that convergence in “525,600 Minutes,” “Real-time,” and more. Click to view @ Hearst.com https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1605952785211-PSPWP58BO3FYJ8HHMBWV/Hearst+Tower+Book+.jpg Publications & Annuals Hearst Tower: A Landmark Partnership “More than anything else we’ve done, Norman Foster’s Tower has become our signature,” declares former Hearst CEO, Frank Bennack, in my ghostwritten forward for a commemorative book marking the 10th anniversary of his Hearst Tower. (Proving I’m as comfortable speaking FOR Sr. Management as to them.) Click to read forward https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606100783352-MTDW0HANZVQ5RNLVE56X/Slide1.jpg Publications & Annuals Title, CEO’s Memoir “[While] it’s not currently fashionable to make the case for the high road,” Bennack says, “It’s quicker, with a better view along the way, and more satisfaction at the summit.” Knowing the memoir’s title had to capture this generous, no-nonsense philosophy, I found that his credo, “Leave Something on the Table” (the key, he says, to his successful negotiations to acquire ESPN), did the job perfectly. https://www.jasonmckee.org/prosocial-programs-initiatives daily 0.75 2020-12-01 https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606620205687-SFHT321KQIRM0A21JL2Y/Blog+on+ipad.jpg Purpose-Driven Programs Twenty20 | Personal Blog LET’S SEE GOOD. TOGETHER. Launched Jan. 1, my personal blog, Twenty20 extended my “words matter” message to the blogosphere. “Deflection, dishonesty & distraction have left many bleary eyed,” my mission reads, “making it hard to see any positive or purposeful thing clearly. Twenty20 is the year—and the place—to help change that.” Twenty20Year.com https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606371661159-EY61EP4YW53A5R8LBW3X/Alphabet%25252BProject.jpg Purpose-Driven Programs LITERACY PARTNERS | Capital Campaign A CAPITAL IDEA. Created to "Improve lives, one letter at a time,” the ALPHABET PROJECT capital campaign invited NY-based corporations to sponsor a letter of the alphabet—and raised $800,000! Click for full campaign https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606688994721-GSFNZKYSLP9LEQGHLE13/We+are.jpg Purpose-Driven Programs HEARST | Purpose-Driven Narrative I KNOW ALL ABOUT HEARST’S GOOD WORK—having spent a good part of my career there. So, when asked to write its new purpose-driven narrative, I knew it had to be equal parts pledge, rallying cry, and sermon. After all, if you want to move society to action, you’ve got to move employees first. Can I get an amen? Click to read https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606620413585-U6EW86AG2U1V94WAFUI9/ON%2BLAPTOP%2B.jpg Purpose-Driven Programs D&I THOUGHT LEADER Persona & Blog A PARTNER AT ORRICK, HERRINGTON & SUTCLIFFE—and its D&I co-chair—Lorraine McGowen was looking for a larger audience with which to effect change. Articulating her Pathfinder persona—which is dependent upon her team’s collective ability to see into the future—was key to finding her blog’s voice. Click for case study & blog https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606621136321-6I2EZH2QMHBABZPNGP5P/kerry%252Bsquare.jpg Purpose-Driven Programs L’ORÉAL PARIS | OCRF Initiative THINKING OUTSIDE THE RFP to proactively pitch L’Oréal Paris a multi-channel program promoting their partnership with the Ovarian Cancer Research Foundation (OCRF), I proved the old adage, "Good ideas get funded." They not only bought it, they annualized it—to the tune of $3 Million! Click for case study https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606607604187-KCZVA2Q7UD6P47G4O0LW/ebay%2Bsquare%2Bfor%2Bblurb.jpg Purpose-Driven Programs HEARST | eBay/True Earth Initiative A HEARST FIRST. An unprecedented multi-channel program across all 15 of its magazine titles, Hearst’s 30 DAYS OF GREEN eBay partnership educated 170 million readers and online visitors about the green value of “shopping used,” while protecting one acre of rainforest for each of the first 250,000 people who took its Green Team Challenge. Click for case study https://www.jasonmckee.org/employee-engagement daily 0.75 2020-12-13 https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606374643737-ONL350NRE8XLWAODLTIO/Slide6.jpg Employee Engagement VIACOM | Employee Revue Campaign HOW MUCH DO EMPLOYEES DREAD ANNUAL REVIEW TIME One survey found 22% of millennials admitted to calling in sick rather than face a review. Why? Because they’re often associated with negative feedback. Truth is, employees are looking to improve themselves. I positioned process as key to their own advancement—encouraging self-reflection with site-specific, tongue-in-cheek messaging. Click for full campaign https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606538245682-2TODTI4HAKANDCGRY4XX/REPUTAT.jpg Employee Engagement HEARST | Compliance Campaign LET’S STAY IN THE LEED. Having written much of Hearst Tower’s “Green Leadership” messaging, I took great pride in working there. So, it was only natural that I’d appeal to employees’ “pride of place” to help encourage compliance. Click for full campaign https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606537529655-E0QG7MU6MO96D9JPCD2L/One+minute+logo.jpg Employee Engagement HEARST | Talent Development Series PUNDITS & PIONEERS. Entrepreneurs & entertainers. ONE MINUTE MENTOR takes a moment with the variety of influencers who visit Hearst Tower—asking them to share their everyday wisdom. In real time. Real fast. With an infinite number of inspiring moments (searchable by personality or topic), it’s easy to get smarter. By the minute. Click to view a sample https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606858148223-CFHD4KQYX7G5I33Y1A9P/Slide6.jpg Employee Engagement CONAGRA | Meeting Concept/Branding RECIPE FOR SUCCESS. Knowing that CONAGRA had then recently acquired Pinnacle Foods, and that its 2018 sales meeting would be the first official meeting of its senior teams, CO.LAB was envisioned as a kitchen/lab that would facilitate integration AND encourage collaboration. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606375268841-CHTUZJT07KQE5CK5T2Y7/Slide1.jpg Employee Engagement HEARST LIVE | D2C & Internal Campaign 57th & WOW! With the September 2016 reveal of HearstLive—a 180-ft-long digital canvas at the corner of 57th & Eighth Ave.—nearing, a teaser campaign was developed to take advantage of growing employee curiosity as to why Hearst Tower’s street-level windows were hidden. Click for full campaign https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606375055714-QC6F6E8J6LBAOFQW06ZG/Slide6.jpg Employee Engagement HEARST | Fitness Center Campaign JOIN THE CLUB. Challenged with overcoming resistance to monthly fees, employee-targeted campaign for Hearst's state-of-the-art fitness club created office-wide buzz AND a 300% increase in enrollment in just 2 weeks. Click for full campaign https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606537471384-ZE2CE8NPGM0XI3CATVBT/UNIFI%252BLOGO%252BUSE.jpg Employee Engagement HEARST | Change Management Campaign THE PROJECT UNIFI change management campaign—launched with a company-wide effort to unify Hearst’s financial systems—spoke to employee reservations with a tagline that positioned them as instrumental to Corporation’s transformation. Click for all in NAMING & TAGLINES https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606375356026-DVATVX88SXE0LUEDYPXH/UNBOUND%25252B360.jpg Employee Engagement HEARST | Recognition Program UNBOUND RECOGNITION. Built on a brand platform of “Taking Magazines Further,” Hearst Magazines’ UNBOUND positioning extended to revenue-generating Beauty and Fashion content franchises, its inaugural upfront, UNBOUND ACCESS, and UNBOUND 360º, which recognized the best integrated marketing solutions of the year. Click for full UNBOUND campaign https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1607836165157-OVDN2XXO74GQ50YPJN1S/logo.jpg Employee Engagement KIMBERLY-CLARK | Sales Meeting ENSURING THE CEO’S STRATEGY is understood, retained, ownable AND scalable, the SPARQ Summit (Smart People Asking the Right Questions) will use questions as its delivery system—AND infuse the corporate culture with a new curiosity. Click for case study https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606627800040-IGWX6A7D1MRS12AX6F3O/CORRECT%2BSQUARE.jpg Employee Engagement HEARST | Internal Communications Plan BENEFITS (WITH NONE OF THE DOUBT). Preparing to announce a number of beneficial changes to its benefits plan, Hearst Sr. Management knew many employees would be suspect. So a massive communications effort began: with an employee survey to 1) identify 3 niche audiences; 2) glean insights into what they care about most; and 3) articulate 3 core Pillars (or values) that informed everything from our Annual Enrollment campaign (pictured) to communications from our numerous healthcare partners. Click for full campaign https://www.jasonmckee.org/hearst-purpose-driven-narrative daily 0.75 2020-11-29 https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606683733299-AQWI7L1CQ3W64Q3Z428O/Slide3.JPG Hearst Purpose Driven Narrative Those pressing issues that could leave some struggling to define their purpose find Hearst living it. You see it in Hearst Television’s “State of Addiction” initiative, which examines the opioid epidemic’s effect on the communities we serve. It’s behind the renewable, solar energy produced at Hearst’s Jack Ranch, which displaces 109,000 metric tons of carbon dioxide annually; And at the heart of HearstLab’s investment in women-led startups—aimed at leveling the playing field for female entrepreneurs. And as society’s call for purpose continues to change the game, we’re upping ours—looking beyond our businesses and donating our time to mentor post-9/11 veterans. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606683839681-MKEZ8S92D4AUS8316XQ6/Slide8.JPG Hearst Purpose Driven Narrative “The CEO’s job is to create an environment for talented people to succeed,” says Steven Swartz. It’s one where divergent thinking is valued. And where what we do is of value to others. Where we’re inspired to be game changers, thought leaders, truth tellers, and good neighbors. And empowered to make our jobs our own—by the many ways we make a difference. Mark Twain said the two most important days in your life are the day you are born and the day you find out why. When a job allows you to make a truly lasting impact on people’s lives, we believe a workday can feel like that day. We’re Hearst Minds at Work. A global company powered by the intelligence, experience, creativity, ingenuity, caring and problem-solving skills of nearly 20,000 team members. A diverse community purposefully engaged in the mission to build something great. And be part of something greater. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606683797196-WHTFXSOQMSNTWVZHIW36/Slide6.JPG Hearst Purpose Driven Narrative Frank Bennack says, “It isn’t what you know, how hard you work, or how clever you are. It’s not even who you know. It’s how other people know you.” And if we’re known for anything, it’s being a good partner. It’s why Oprah Winfrey chose us to create her namesake magazine—the biggest launch in industry history. Why the management team of CAMP—a tracking software company that ensures aircraft safety—calls Hearst a ”terrific home.” And had his team not built relationships with ABC, says Bennack, one of the greatest media purchases of the late 20th century, ESPN, might never have happened. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606683818417-AT7IKY8S6O0HICBOU46L/Slide7.JPG Hearst Purpose Driven Narrative Partners like these provide the new perspectives that help our employees grow—and company thrive. Hearst’s belief that great minds SHOULDN’T think alike has attracted many who were ahead of their time. And helped us change the times. We believe our biggest asset is our mix of different backgrounds, cultures, and disciplines. And the divergent thinking that comes with it. We take pride in the fact that every day is different… like every employee. And that you can find a role as unique as you are. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606683775960-INUFAPZU55ONLMXECGE4/Slide5.JPG Hearst Purpose Driven Narrative With 70% saying a company’s sustainability impacts their decision to stay—millennials have been pegged the “purpose generation.” And boomers “over achievers.” But Hearst’s mission-driven, cross-generational community defies such pigeonholing. Here, you’re not a demographic. You’re a partner in change. We’re not defined by “generations”—but by our shared values of innovation, storytelling, creativity, vision, social good and partnership. By the importance we place in relationships. And by a shared desire to make an impact… for generations to come. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606687928186-LC41YI6JXH5EYN1ZJT1Q/banner.jpg Hearst Purpose Driven Narrative https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606683622931-3UWZS6OQGZFTJ7R92SJ2/Slide1.JPG Hearst Purpose Driven Narrative “This is an absolutely phenomenal time to be a consumer of media,” says Hearst’s CEO, Steven Swartz. We think it’s a pretty amazing time to be creators of it, too. And nowhere more so than at Hearst. With 67% of workers expecting their employer to have a greater purpose; and consumers unwilling to buy from companies who don’t value purpose as well as profit, the pressing issues of gender equality, opioids, climate change (and others) are now ours to effect. It’s a new era where making money and making an impact go hand in hand. And Hearst is poised to make the most of it. As the world’s leading diversified media, information and services company, we’ve been actively engaged with our communities long before the current culture demanded it. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606683753150-SMF0FPLLFG6T3VTC91K8/Slide4.JPG Hearst Purpose Driven Narrative With all the pivoting in digital and data, our moral compass stays pointed in the same direction. Come to Hearst, and you’ll quickly come to know our values. Whether addressing product safety with The Good Housekeeping Institute, years before there was an FDA; or improving senior care through Homecare Homebase—our shared mission to inform, inspire and improve lives has always been crystal clear. We know that bridging the purpose gap makes it ownable. Actionable. Joinable. It’s why employees who work at companies with a clearly defined purpose are twice as likely to be passionate about their work. And why 90% of companies with a clearly defined purpose outperform their industry. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606683707347-E4ABWRV4PNLTHNCTPCAH/Slide2.JPG Hearst Purpose Driven Narrative And we never stop acting like one. Like today’s startups, we’ve built purpose into our business from the ground up. From disaster relief telethons at Hearst TV stations to Hearst Health’s annual prize for population health, doing good is in Hearst’s DNA. With today’s employees insistent on jobs that provide the chance to make a difference, Hearst offers more of them than possibly any other company on earth. And has more of what it takes to thrive in this hugely disruptive period in American history: An entrepreneurial mindset that has always been pioneering and purpose-driven; And a shared, can-do spirit eager to embrace what business must do. https://www.jasonmckee.org/b2b-brand-communications daily 0.75 2020-11-24 https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606022914900-1BC7I7Y11WKCZ3LLH6G2/Slide5.jpg B2B/Brand Comm. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1605991060311-95OZM6B0Y1SL22FCJXJ9/2+blue+bubbles.jpg B2B/Brand Comm. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1605989182884-FIV37K0GE0KCCR9DCM7U/Slide5.jpg B2B/Brand Comm. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606022858061-4RCLH66S6D8980T4VES3/Slide3.jpg B2B/Brand Comm. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1605995365776-TZNGW274UYLHRRFII5KT/Slide4.jpg B2B/Brand Comm. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1605995254430-EKGCNX7CQGJTC2YIM5XQ/Slide1.jpg B2B/Brand Comm. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606022761167-1N4AHPU7LGGQAIEOPML1/Slide2.jpg B2B/Brand Comm. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1605991109113-999EGDGALPCVTEFLPU45/blue+bubble.jpg B2B/Brand Comm. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606022898307-HEGMYHJEX9L1WEZEGC7H/Slide4.jpg B2B/Brand Comm. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1605995339156-DULDJKC1FMTDQAG2EQHJ/Slide3.jpg B2B/Brand Comm. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606022933125-H8K7EZP3FDGDL98D5NH6/Slide6.jpg B2B/Brand Comm. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1605988942682-CKATUICENI1MOUW06PTF/Slide3.JPG B2B/Brand Comm. The opportunity to be your best advocate countered notions that reviews are inherently negative https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1605995072508-47E5VOB8D068EUJ6HD65/Slide2.JPG B2B/Brand Comm. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1605989198579-LONHZUFF9G38GRRQ3HGA/Slide6.JPG B2B/Brand Comm. https://www.jasonmckee.org/evoke-agency-repositioning-1 daily 0.75 2021-09-22 https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606617874461-8THSBYN6I43FSI9B9BNQ/Slide2.JPG EVOKE Agency Repositioning WHY EVOKE? Because we can shape and share your “Values Narrative.” Ensure your CEO tells great stories. And help your employees learn to live them. Better, faster, and for a lot less than legacy firms. We should know. We were those firms—and knew we had to rethink Brand Communications for today’s gig and purpose-driven culture. Envisioned as a remote in-house agency, EVOKE offers the expertise of a global firm with the agility of a startup. Promising the efficiency and speed that today’s digital economy demands, we can innovate new ways for your narrative to connect in no time. And expand your strategic/creative bandwidth anytime. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606617904764-XKUGJZIZG7Y725XMPH2Q/Slide3.JPG EVOKE Agency Repositioning Taking the Long View to help forward-thinking companies do the same, EVOKE has reimagined Brand Communications to optimize their PASSION, PEOPLE & PURPOSE. Offering today’s values-driven corporations a new BUSINESS OPPP. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606617820791-4V26142B5FYKMLP1M6SL/Slide1.JPG EVOKE Agency Repositioning WHY RETHINK BRAND COMM NOW? Established companies now advertise “startup-like” environments. WALMART has launched its own Silicon Valley tech incubator, Store, No. 8. And entrepreneurs are the new thought leaders. Today, mature organizations must compete with startups that have built “Purpose” into their business from the ground up. To succeed, companies have to not just communicate their brand’s purpose—but live it. Diverse leaders must find their entrepreneurial voice… while fostering the collaborative thinking needed to innovate in today’s global economy. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606617948808-8MABZLICOJJ9UYVE7MXG/Slide5.JPG EVOKE Agency Repositioning BRAND NARRATIVE EVOKE understands what, “Taking your business to the next level” requires. It can mean changing key audiences’ perceptions, enlightening targets, or identifying your value to maintain a leadership advantage. And PURPOSE lies at the heart of it. We have the strategic communications discipline to articulate the purpose that drives your narrative. Glean the values at its heart. And ensure the telling feels authentic. When we’re done, you’ll have a purposeful story that is ownable, actionable, and sustainable. And you’ll have it fast. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606617928400-FD16B48RCQELCFHAV7AA/Slide4.JPG EVOKE Agency Repositioning THE EVOKE BUSINESS OPPP We’re entrepreneurs at heart. Whether you’re looking for CORPORATE, EXECUTIVE, INTERNAL strategies—or a combination of all three—EVOKE’s award-winning senior team focuses on the growth you seek. Our diversity of experience, culture and thought helps corporations optimize Brand Communications’ three core disciplines by recognizing the connections between them—AND across business divisions. Combining “agency-of-record” service and in-house-agency savvy, EVOKE can act as a bridge between Marketing, Corporate Communications and HR. Deliver world-class go-to market strategies—and be the go-to for so much more. https://www.jasonmckee.org/unbound-campaign daily 0.75 2020-12-01 https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606291433276-G9S5IWWRY8NHPPGK5JZJ/two%2Bunbound%2Bphones.jpg Unbound Campaign UNBOUND and its 4 brand pillars (Commitment to Magazines, Diverse Brands & Platforms, Game-Changing Partnerships, and The Future is Now) led off that year’s Annual Report https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606293378257-1WK5N6FP0T1XC8J4EHOX/ad+3.jpg Unbound Campaign Today, great content is embraced everywhere. At Hearst, this connection begins with the inspired, new ways we use print and emerging platforms. It’s a pioneering spirit that’s always been a part of our DNA. With surprising print technologies, robust websites, award-winning tablet editions, and our new App Lab, Hearst is reimagining its 19 iconic brands. We’re curating branded e-commerce experiences and creating new social media initiatives. And iCrossing–our best-in-class digital marketing services agency–is helping us redefine what’s possible when engaging consumers. Ours are the magazines that nearly 89 million readers take everywhere. And we continue to take them further. Championing the magazine page. While exploring the possibilities beyond it. Hearst Magazines. UNBOUND https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606293462096-Q5AX2YHAE57F1D5JV28X/ad%2B1.jpg Unbound Campaign What's next? It's not simply a question our trusted editors answer every month. Amid emerging markets and worldwide demands for efficiency, everyone at Hearst answers it daily, with a global vision and entrepreneurial spirit. Did you know the middle class will welcome 70 million people this year? And Hearst’s magazines will be a welcome part of their lives–thanks to 300 international titles (and 12 new ones this year alone)! And with 50% of the world armed with cell phones, Hearst is not simply reimagining print, but boldly looking beyond it–to mobile, online, tablets, and more. By moving all digital magazines to HTML5–an industry first–Hearst will allow advertisers seamlessness across all platforms. And streamlining publishing & workflow to realize synergies is creating efficiencies that this new world order demands. A global vision. A nimble mindset. We're not simple creating the Magazine of the Future. We're creating the future of magazines. And that future is now Hearst Magazines. UNBOUND https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606290007599-7NHUQXC46I7G9TCOXF39/Drop+Down+ad+use.jpg Unbound Campaign https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606836586404-REX2T7IEWK3RQSPVQR3I/Slide11.jpg Unbound Campaign https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606710374165-DZ3DUZJ94HIRZQ2TPXQO/Integrated%2BUnbound%2BScreen.jpg Unbound Campaign https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606724657893-UTDMMO27JR9AOPET0XB0/event%25252Bfranchises%25252Bcombo.jpg Unbound Campaign https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606724734703-UWYSBT1BUVE398157438/UNBOUND%252BOut%252Bof%252BHome.jpg Unbound Campaign https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606293417585-KEIBWDIINXEFZQMSLGGB/Ad%252Bfinal.jpg Unbound Campaign As a champion of inspiring print– and inspired, new content delivery – Hearst has always welcomed new thinking. Both within our magazine’s ranks and with our many game-changing partners. With Oprah Winfrey, we created the most successful magazine launch in history. And we didn’t simply move into the food category. We redefined it, with our record-shattering rollout of Food Network Magazine. In an age of collaboration, we believe in looking beyond magazines’ traditional boundaries, becoming a go-to partner for Microsoft, Apple, and Barnes & Noble. And we’ve forged new e-commerce and licensing models with Net-A-Porter, Gilt, Hearts on Fire, JCPenney, and others. Being entrepreneurial and collaborative has taken us far. And helps us take magazines even further. Hearst Magazines. UNBOUND https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606724487342-Z6Z4SFYZA4ANU0RPCFVC/Slide10.jpg Unbound Campaign https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606293339777-DL18WN4W4D2264ZWTBV1/art%2B4%2Buse.jpg Unbound Campaign While readers take Hearst magazines everywhere, we continue to take them further. Imagining inspired ways to deliver the trusted brands readers can’t live without. Now, with the acquisition of 5 magazines in the U.S. and 95 magazines in 14 countries, Hearst Magazines confirms its belief in magazine print today – and its many expressions tomorrow – becoming the world’s largest magazine publisher and America’s number one publisher of monthly magazines. But thinking big is not just about reaching an audience of nearly 89 million. Or having the biggest footprint. It’s about an entrepreneurial spirit that is reimagining print while boldly looking beyond it – to mobile, online, tablets, new e-commerce businesses and more. And about challenging every notion of what a magazine company can be – befitting our leadership role as champion of magazines’ bright future. Hearst Magazines. UNBOUND https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606290044344-7JMFIBRDG0BAONIQHF8B/PopUp+Ad+Use.jpg Unbound Campaign https://www.jasonmckee.org/hearstlive-launch-campaign daily 0.75 2020-12-01 https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606554116362-RS3MVSLB7KNA0OB3Y0RV/Slide2.JPG HEARSTLIVE Launch Campaign Sidewalk Kiosk/Lobby Signage https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606558989164-XAJDKZBNQWCDJ9PFLM2G/window+curtain+.jpg HEARSTLIVE Launch Campaign Street-level Window “Curtain” https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606840144810-L8RJICRQYUWC3S0ANPMY/HearstLive%252Bapp%252Band%252Bbadge.jpg HEARSTLIVE Launch Campaign HearstLive App/Launch Event Badge https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606554214362-J6WZLY9YR0MG0ZSWWF9S/Slide7.JPG HEARSTLIVE Launch Campaign Sidewalk Kiosk/Lobby Signage https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606557836011-4YF0MS7MGFC0VXT0Y50A/Slide1.JPG HEARSTLIVE Launch Campaign Elevator Monitor/Pre-launch https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606301579744-8ICQ1PJD83WB2PJAAU9B/Slide2.jpg HEARSTLIVE Launch Campaign Subway Signage https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606555605935-BV4LJ3D1KJSKTHB2ILF7/Kiosk+real.jpg HEARSTLIVE Launch Campaign Sidewalk Kiosk https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606557811403-6NB77IDGXC3STZFC78UP/Slide2.JPG HEARSTLIVE Launch Campaign Lobby Signage/Pre-launch https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606837698098-UK6YTN56ZBS3P7MRU6IM/Hearst+Live.jpeg HEARSTLIVE Launch Campaign https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606554151487-JO5CB7XB20R5258DCWKL/Slide4.JPG HEARSTLIVE Launch Campaign Sidewalk Kiosk/Lobby Signage https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606554132360-50UY3T51Q9OE44IG75TN/Slide3.JPG HEARSTLIVE Launch Campaign Sidewalk Kiosk/Lobby Signage https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606557857912-BJ06MYYATZJLLLB63BPT/Slide3.JPG HEARSTLIVE Launch Campaign Elevator Monitor/Pre-launch https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606554192143-R9ZAHZIOXMX3C8R5YDTS/Slide6.JPG HEARSTLIVE Launch Campaign Sidewalk Kiosk/Lobby Signage https://www.jasonmckee.org/viacom-employee-review-campaign daily 0.75 2020-11-30 https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1605991109113-999EGDGALPCVTEFLPU45/blue+bubble.jpg VIACOM Employee Review Campaign Employee Bathroom Mirror Decals https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1605988942682-CKATUICENI1MOUW06PTF/Slide3.JPG VIACOM Employee Review Campaign Mirror decals spoke to the opportunity to be your best advocate—countering notions that reviews are inherently negative https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1605989182884-FIV37K0GE0KCCR9DCM7U/Slide5.jpg VIACOM Employee Review Campaign Breakroom Window Cling https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1605991060311-95OZM6B0Y1SL22FCJXJ9/2+blue+bubbles.jpg VIACOM Employee Review Campaign https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1605989198579-LONHZUFF9G38GRRQ3HGA/Slide6.JPG VIACOM Employee Review Campaign Messaging specific to high-traffic spots—like elevators https://www.jasonmckee.org/club-enrollment-drive daily 0.75 2020-11-30 https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606022858061-4RCLH66S6D8980T4VES3/Slide3.jpg CLUB Enrollment Drive Post Cards https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606102167065-MTPLIZ8N3WLM2WA41K5V/Slide2.jpg CLUB Enrollment Drive Elevator Monitors https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606022898307-HEGMYHJEX9L1WEZEGC7H/Slide4.jpg CLUB Enrollment Drive https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606022933125-H8K7EZP3FDGDL98D5NH6/Slide6.jpg CLUB Enrollment Drive https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606022914900-1BC7I7Y11WKCZ3LLH6G2/Slide5.jpg CLUB Enrollment Drive https://www.jasonmckee.org/hearst-for-humanity-nonprofit-initiative daily 0.75 2020-11-23 https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606081483796-2US50AUGEKUWNJYJAHJ1/Hearst+for+Humanity+logo.jpg HEARST FOR HUMANITY Non-Profit Initiative https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606081447594-JLW7N08DE5T68DQFFFD2/Slide1.JPG HEARST FOR HUMANITY Non-Profit Initiative https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606081519639-FPS1VK0UHFW5Q7J13TOG/Slide2.JPG HEARST FOR HUMANITY Non-Profit Initiative https://www.jasonmckee.org/ebay-green-team-program daily 0.75 2020-11-30 https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606606441092-LOG59VZXU5X6JDDFVQAH/Slide3.JPG eBay Green Team Program https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606606469992-WJDQS8FNFLK2BPSSK6UM/Slide2.JPG eBay Green Team Program https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606606494828-P9EY3HXT4NVLYR5CO2Y5/Slide1.JPG eBay Green Team Program https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606606364186-5AZ2CZI417OABI29ASI5/Green%2Bteam%2Blogo%2Band%2Bscreen.jpg eBay Green Team Program https://www.jasonmckee.org/lorealocrf-partnership daily 0.75 2020-12-01 https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606728007709-O2PSIZPPOSQRM6UF1XZZ/image-asset.jpeg L'Oreal/OCRF Partnership (Marie Claire) FOR A MOMENT, STOP READING ABOUT SKIRT LENGTHS… AND GO TO SOME SIMPLE LENGTHS TO HELP OTHERS. Nothing is more stylish than being part of a worthy cause. After all, a caring heart is one of life‘s most timeless accessories. With the creation of the exclusive silver “Color of Hope” bracelet, L’Oréal Paris gives you a unique opportunity to support the Ovarian Cancer Research Fund, the leading non-profit organization dedicated to advancing research, raising awareness, and finding a cure for ovarian cancer. Be part of a dazzling sisterhood. Log on www.lorealparisusa.com to purchase your own bracelet for only $24.95. Hope. It’s the new black. The L’Oréal Paris “Color of Hope” Bracelet. Because You’re Worth It. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606728070259-ZJOOZ6UCJ04TZ4LI2XKZ/Oprah%2B%28front%2C%2Bback%29.jpg L'Oreal/OCRF Partnership (O. The Oprah Magazine) FOR A MOMENT, STOP READING THIS INSPIRING ISSUE… AND BE INSPIRED BY A DIFFERENT ISSUE. Helping to better the lives of others, brings out the best in each of us. And sometimes hope can be the perfect accessory. With the creation of the exclusive silver “Color of Hope” bracelet, L’Oréal Paris gives you a unique opportunity to support the Ovarian Cancer Research Fund, the leading non-profit organization dedicated to advancing research, raising awareness, and finding a cure for ovarian cancer. Be part of a dazzling sisterhood. Log on www.lorealparisusa.com to purchase your own bracelet for only $24.95. And see how one piece of jewelry can reveal another facet of you. The L’Oréal Paris “Color of Hope” Bracelet. Because You’re Worth It. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606728036161-2KPQTNHZ4MK1IX0KZJ40/L%27Oreal%2BMCL.jpg L'Oreal/OCRF Partnership (Redbook) FOR A MOMENT, STOP READING ABOUT BEAUTY… AND DECIDE TO DO SOMETHING BEAUTIFUL. It’s in helping others that out true beauty is revealed. It’s in celebrating our shared strength and comforting each other in weakness. With the creation of the exclusive silver “Color of Hope” bracelet, L’Oréal Paris gives you a unique opportunity to support the Ovarian Cancer Research Fund, the leading non-profit organization dedicated to advancing research, raising awareness, and finding a cure for ovarian cancer. Be part of a dazzling sisterhood. Log on www.lorealparisusa.com to purchase your own bracelet for only $24.95. It’s your chance to do something beautiful. And look beautiful doing it. The L’Oréal Paris “Color of Hope” Bracelet. Because You’re Worth It. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606730339846-K6DCV2SB1BVO8BGHF2X2/JOANNA.jpg L'Oreal/OCRF Partnership MARIE CLAIRE with Editor-in-Chief, Joanna Coles https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606730163946-O0SBI24L5XLJVY6IJ6OY/3.jpg L'Oreal/OCRF Partnership REDBOOK with Editor-in-Chief, Stacy Morrison (in-book unit shown closed and open) https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606730361454-S0ZDLUFCS0IUURU5YAPO/2.jpg L'Oreal/OCRF Partnership O, THE OPRAH MAGAZINE with Editor-at-Large, Gayle King https://www.jasonmckee.org/twenty20yearcom daily 0.75 2020-11-30 https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606133654405-LDU1RAEOAVZ1WX5Y8SQO/Twenty20+on+ipad.jpg Twenty20Year.com https://www.jasonmckee.org/one-minute-mentor daily 0.75 2020-11-23 https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606146378126-F843ZT6GLOXLDQPBQOJX/NEW%252BBANNER%252BUSE.jpg One Minute Mentor https://www.jasonmckee.org/tower-drone-video daily 0.75 2020-11-30 https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606148629670-6HQJATVQ7FMMDIF31LEC/Drone%2B2.jpg Tower Drone Video https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606148664495-1YVN5563XHDBM17QXBF8/Drone%2B1.jpg Tower Drone Video https://www.jasonmckee.org/convergence-annual-report daily 0.75 2020-11-30 https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606742437806-PBJXL6TNZB0F19XH0RDS/real+time.jpg Convergence Annual Report REAL-TIME RETAILING Swirl Networks, a Hearst Ventures investment, is changing the style of retail, one mobile user at a time. The leading proximity-based mobile marketing platform provider helps large, predominantly retail-focused brands, including Lord & Taylor and Urban Outfitters, foster real-time interaction with customers. No more searching for paper coupons, online discount codes or product reviews—retailers use Swirl “beacons” deployed in their stores to trigger delivery of relevant content and offers to shoppers’ smartphones, based on their specific location within the store. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606155851350-RZYH66HE0PGHOBNWFFV8/image-asset.jpeg Convergence Annual Report https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606155829543-YBQQWKW4P3OHTWRJS08U/image-asset+%281%29.jpeg Convergence Annual Report https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606742632942-A9UMAUG7269AVW6BL0EL/what%27s+in+a+number.png Convergence Annual Report https://www.jasonmckee.org/employee-benefits-rebranding daily 0.75 2020-11-30 https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606628693264-JHSGN5BVXCWPNYWW915F/Slide5.jpg Employee Benefits Rebranding https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606629602457-JCLAQ04V6C0LP9UFZZXI/Slide4.jpg Employee Benefits Rebranding https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606629281493-DN22IS301XU8VC2QOQ16/Slide3.jpg Employee Benefits Rebranding Speaks to“Work Family” pillar—with “feeling like someone has your back at work” very important to Millenials. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606629252799-ZH0JY36GV7N8PSWXE2MS/Slide6.jpg Employee Benefits Rebranding Sample of Employee Survey findings https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606628401840-82OC6O8O5M7SLIORWZL1/Slide6.jpg Employee Benefits Rebranding https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606628123158-4QEFDDR7ZWNBA8ZDWTON/Slide1.jpg Employee Benefits Rebranding https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606628307120-JXINR5TXYB74Y1WFKF7M/Slide2.jpg Employee Benefits Rebranding https://www.jasonmckee.org/employee-benefits-rebranding-1 daily 0.75 2020-11-30 https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606745194825-GCOBP0GV3M5X14UWKYL3/Slide6.jpg Employee Benefits Rebranding (Full) Pillar #2: EASE & ACCESS Even the best benefits mean little if they’re not understood. Which is why Hearst is committed to providing the benefits each generation wants–the way they want them. With personal consultations, color coded communications, 24/7 access (and more) that always make it easy to see the benefit in benefits. “With Benefitsinsider.com, I have somewhere to go for answers 24/7. ” – Hearst Employee https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606212920048-Q2LQFTKNNDV0BPZDTM3S/Benefits+Screen+1.jpg Employee Benefits Rebranding (Full) https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606210120082-YWR7ZLO8GFLVTCF08EE6/Slide6.JPG Employee Benefits Rebranding (Full) https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606210084196-R1G7XYR69O2XGOE9SXLY/Slide4.JPG Employee Benefits Rebranding (Full) https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606210101883-HAFU1A0IW492ZKW1TG9O/Slide5.JPG Employee Benefits Rebranding (Full) https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606745138888-P5O1M5GEOSZ7L4JB6WS1/Slide4.jpg Employee Benefits Rebranding (Full) Pillar #1: EMPOWERING Hearst has always put a premium on information. But too much can leave employess confused, disengaged–or at worst, resentful. HEARST BENEFITS breaks through the clutter, to ensure employees have the essential information they need WHEN they need it. Empowering them to make informed choices. With the freedom to change plans as their life changes. “Obamacare explained.” – Hearst Employee https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606745226833-UE1BWH8GNSREKVQYQZO4/Slide3.jpg Employee Benefits Rebranding (Full) Pillar #3: “WORK FAMILY” The feeling that someone has your back. It’s the difference between just having a job and having a “work family.” And the mutual respect that family offers is critical to a younger workforce that values loyalty to the team (vs. the organization). Hearst Benefits create that sense of family by recognizing personal life changes– and helping tailor your benefits to match. Being approachable… and always there to talk to. “You never feel isolated. They’re very understanding about sick kids, weather-travel issues, etc.” – Hearst Employee https://www.jasonmckee.org/verizon-5g daily 0.75 2020-12-01 https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606221795691-M3QB46BQ4YO8YFDM0XA2/Verizon%2Band%2BHistory%2B4%2BWays.jpg Verizon 5G https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606221247785-22IUC3EII1580LN3ZI3F/Verizon%2Band%2BHistory%2B4%2BWays.jpg Verizon 5G Every seat in Verizon’s dome will be outfitted with its own 5G device. https://www.jasonmckee.org/history-told-four-ways daily 0.75 2020-11-24 https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606234980284-BUBOY0K9Z63UYWF766YS/Verizon%2Band%2BHistory%2B4%2BWays.jpg History Told Four Ways https://www.jasonmckee.org/lgbrandactivation daily 0.75 2020-12-01 https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606218628101-QF7QNKJRWA0UEWMFKJHS/LG%252BLogo%252B.jpg LG Brand Activation https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606219177816-K1TRBTR7AAY1UKR8GWAT/Slide1.jpg LG Brand Activation https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606219266891-I93VS4VWDSB4IX8PRJNS/Slide2.jpg LG Brand Activation https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606219129276-EUBNVIZAANGP49YZJPP7/Slide1.jpg LG Brand Activation https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606219926196-DRFU0PVGWU72MGW755QW/line%252Bup.jpg LG Brand Activation https://www.jasonmckee.org/stayoriginal daily 0.75 2021-09-07 https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1607405560415-MRAPQD8ZAM6FIZWKMHFE/Stay+Original+Subway+.jpg B2B & Brand Communications Backlit Subway Ad https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606736122582-I37GLW2S3157AUU1XQEL/Stay%2BOriginal_Page_1.jpg B2B & Brand Communications POSEN. (Zac Posen, Project Runway) CHOSEN. (Kaley Cuoco, Host, The People’s Choice Awards) FROZEN. (Alex Debogorsky, Ice Road Truckers, HISTORY) When you believe anything’s possible—and back it up with the resources to make things happen—word gets around. We have a history of finding original thinkers who want to change the world with us. Innovators who are before their time. Personalities that capture the times. Who together change our times. That’s how Hearst stays original. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606736185640-QNTNB9URRF26O5BP7F92/Stay%2BOriginal_Page_4.jpg B2B & Brand Communications DYNASTY. (Willie Robertson, Duck Dynasty, A&E) KING. (Gayle King, Editor-at-Large, O, The Oprah Magazine) LORD. (Lord Norman Foster, Architect, Hearst Tower) Hearst was the original media startup. And we’ve never stopped thinking like one. Not satisfied to be pioneers in newspapers, magazines, broadcasting, and business media, we’re always looking for the NEXT frontier. And for new ways to deliver the iconic brands that touch, run—and even change—your life. That’s how Hearst stays original. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606736222366-3S2EHGPSN01M2LKQC4MH/Stay%2BOriginal_Page_6.jpg B2B & Brand Communications MENTOR. (Tim Gunn, Project Runway) FRIEND. (Oprah Winfrey, O, The Oprah Magazine) COACH. (Blake Shelton, The Voice) We’ve always believed great minds SHOULDN’T think alike. Over the years that license to be different has attracted many who were ahead of their time. Today, original thinkers come to us faster than ever. So do bold ideas. Proof that while devices change, our desire to show you new and surprising things never will That’s how Hearst stays original. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606736290472-FHQDPX244246Q5KZRCY1/image-asset.jpeg B2B & Brand Communications The campaign was refreshed with new colors and talent—with 19 ads produced in total, including: BEATS. (Jermaine Dupri, The Rap Game, Lifetime) TWEETS. (Lena Dunham, Lenny Letter) EATS. (Anne Burrell, Food Network Magazine) DRESS UP. (Clinton Kelly, Woman’s Day) FIX UP. (Sabrina Soto, HGTV Magazine) KEEP UP. (Gulston Dart, Anchor, KCRA, Sacramento) DRIVE-IN. (Guy Fieri, Food Network Magazine) TRUST IN. (Soledad O’Brien, Hearst Television) JUST IN. (Edie Lambert, Anchor, KCRA, Sacramento) PANS. (Ina Garten, Food Network Magazine) CLANS. (Travis Fimmel, Vikings, HISTORY) FANS. (Hannah Storm, ESPN) https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606736265506-SJYHDSPANWF0G904CKQT/Stay%2BOriginal_Page_2.jpg B2B & Brand Communications JOCKS. (Chris Berman, ESPN) FROCKS. (Nina Garcia, Marie Claire) DOCS. (Dr. Mehmet Oz, The Good Life) Hearst has always championed the common man. And uncommon talent. We open our doors to revolutionary ideas. Reimagine our brands in bold yet meaningful ways. And close a high-tech deal with a low-tech handshake. By standing for something we’ve stood the test of time. And changed the times. That’s how Hearst stays original. https://www.jasonmckee.org/hearstrecycling daily 0.75 2020-12-01 https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606285795313-CY4X14ZLC01VDWN3P8RT/Slide2.jpg Hearst Recycling Campaign Elevator Monitor https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606285370886-ETYOSTK6W70KAMU2NKT9/Slide7.JPG Hearst Recycling Campaign Pantry signs reminded employees that Hearst Tower was New York’s first LEED Gold- then Platinum-certified skyscraper. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606285621176-ETOEYO4D80L85KMEOUBW/Slide4.jpg Hearst Recycling Campaign Recycling Bin Decal https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606285899071-F2Q876F6WYUPL95PJXS7/Slide3.jpg Hearst Recycling Campaign Elevator Monitor https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606285440494-V6VUJSOWO3PRRQI6YZ6E/Slide1.JPG Hearst Recycling Campaign Cafeteria Signage https://www.jasonmckee.org/mpa-campaign daily 0.75 2020-12-08 https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606718766465-L2WCX5R8TCUV1W9WO0CU/Slide1.jpg MPA Campaign https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606295847327-XXUJ20ML0JY9MMSX27Z4/MPA8+%281%29.png MPA Campaign SICK OF PHONY HEALTH EXPERTS? When searching for real health advice, you shouldn’t have to trust your gut. Trust magazine brands instead. Whether in print, online, on mobile or video, people believe magazine media more than any other. No wonder it drives more healthcare and pharmaceutical actions. With its expert content and safe environment, you don’t have to be a doctor to see that magazines make everyone feel a whole lot better. MAGAZINE MEDIA Better. Believe It. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606295280437-X96W21UXFZ3K06DGLXYA/MPA5.png MPA Campaign HUNGRY FOR FOOD TIPS YOU CAN TRUST? In the era of half-baked blogs, more Americans than ever are trusting meal-time to magazine brands. In print, online, on mobile and video, they serve up triple-tested recipes and verified diet tips. No other media is more trusted, motivating or engaging. With an audience of 1.8 billion (and growing), magazine media delivers the authority and safe environment everyone hungers for. MAGAZINE MEDIA Better. Believe It. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606718660365-3N9J1KNGW3YCVV5EW2WQ/Slide3.JPG MPA Campaign https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606295178678-C6ADQHWLJWUMTBKP5YPP/MPA7+%281%29.png MPA Campaign CAN SHARING BEAUTY TIPS GET UGLY? With self-appointed influencers coming and going, beauty magazine brands have never looked so good. Magazine media’s expert, authoritative content is more trusted, engaging and motivating than any other. No wonder its print, online, mobile and video audience has grown to 1.8 billion. Advice you can feel confident about is a beautiful thing. MAGAZINE MEDIA Better. Believe It. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606295322450-1UQ18BBZQJK7R6NIGN5K/MPA6.png MPA Campaign DO YOU STEER CLEAR OF BAD CAR ADVICE? Let’s put the brakes on believing random reviews and self-proclaimed car experts. It’s magazine brands that fuel our obsession for expertly conducted test drives and authoritative safety news—whether in print, online, on mobile or video. With content that’s more trusted and an audience more likely to purchase a new vehicle, you just get more mileage out of magazines. MAGAZINE MEDIA Better. Believe It. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606718738995-0GTMP46R3NOU6HKWL826/Slide4.jpg MPA Campaign https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606295025517-9S9U81809R6HUN7HWQQN/MPA2+%281%29.png MPA Campaign BEEN FOOLED BY FAKE CONTENT? With 75% of us falling for fake headlines, we deserve better. Fact is, people believe magazine media more than any other. Whether in print, online, on mobile or video—it provides expertly researched, written and relevant content in a safe environment. You can trust magazine brands to keep it real. MAGAZINE MEDIA Better. Believe It. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606295581973-SMF6F1MQBDPODYC9QLPI/MPA3+%281%29.png MPA Campaign ARE ALL EXPERTS WORTH BELIEVING? When it comes to influencers, magazine editors are the originals. No one knows their stuff—or YOU—better. Their authentic, authoritative content makes magazine media more trusted than any other. No wonder its print, online, mobile and video audience has grown to 1.8 billion. Experts you can trust. That’s something to believe in. MAGAZINE MEDIA Better. Believe It. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606295555434-1YFH7FQ6ZNMA3SC6Z8TK/MPA1+%281%29.png MPA Campaign CAN YOU BELIEVE WHAT YOU READ? With fake news leaving most Americans confused about even the basic facts, magazine media keeps it real. Whether in print, online, on mobile or video, people trust it to be expertly researched, written and fact-checked. No wonder magazine readers are more engaged and more likely to recommend advertised products. It’s a fact—being real matters. MAGAZINE MEDIA Better. Believe It https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606718648398-7YM0M5BWGO4D1NHMW7P1/Slide2.JPG MPA Campaign CAN YOU BELIEVE WHAT YOU READ? In print, online, on mobile or video, magazine media delivers the expertly researched, written and produced content you trust in the safe environment you deserve. Magazine Media. Better. Believe it. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606295457873-1RKBZ76I9KHV46G671UO/MPA4+%281%29.png MPA Campaign IS EVERY REAL-TIME STORY REAL? The race to post, tweet and chat every minute has made it hard to know what’s real. And it’s making magazines matter more than ever. Truth is, people believe in magazine brands more than any other media. They even value the ads more. In print, video, online or mobile—magazines don’t create more clutter, they cut through it. Trust us. MAGAZINE MEDIA Better. Believe It. https://www.jasonmckee.org/employee-engagement-1 daily 0.75 2020-11-26 https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1605991060311-95OZM6B0Y1SL22FCJXJ9/2+blue+bubbles.jpg Employee Engagement (Copy) https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606022914900-1BC7I7Y11WKCZ3LLH6G2/Slide5.jpg Employee Engagement (Copy) https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1605995365776-TZNGW274UYLHRRFII5KT/Slide4.jpg Employee Engagement (Copy) Elevator Monitors https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606102167065-MTPLIZ8N3WLM2WA41K5V/Slide2.jpg Employee Engagement (Copy) Elevator Monitors https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1605988942682-CKATUICENI1MOUW06PTF/Slide3.JPG Employee Engagement (Copy) Opportunity to be your best advocate countered notions that reviews are inherently negative https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606160862586-2LLKKFJHCF0DGL6HS4F9/Slide4.JPG Employee Engagement (Copy) “Work Family” Pillar https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606022858061-4RCLH66S6D8980T4VES3/Slide3.jpg Employee Engagement (Copy) Post Cards https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1605991109113-999EGDGALPCVTEFLPU45/blue+bubble.jpg Employee Engagement (Copy) Employee Bathroom Mirror Decals https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606160844652-JOOR0NQ46TG2V60VHBJT/Slide1.JPG Employee Engagement (Copy) “Empowering” Pillar https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606125653778-L92JXDVULATTIL7465DG/Slide6.JPG Employee Engagement (Copy) https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1605989198579-LONHZUFF9G38GRRQ3HGA/Slide6.JPG Employee Engagement (Copy) Messaging specific to high-traffic spots—like elevators https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1605995339156-DULDJKC1FMTDQAG2EQHJ/Slide3.jpg Employee Engagement (Copy) https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606022898307-HEGMYHJEX9L1WEZEGC7H/Slide4.jpg Employee Engagement (Copy) https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606111752049-2MW2VEQCKX0SDUQB5S4T/WINDIWS%2BUSE.jpg Employee Engagement (Copy) Street-level Window “Curtains” https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606022933125-H8K7EZP3FDGDL98D5NH6/Slide6.jpg Employee Engagement (Copy) https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1605995254430-EKGCNX7CQGJTC2YIM5XQ/Slide1.jpg Employee Engagement (Copy) Tower Lobby Signage https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1605995072508-47E5VOB8D068EUJ6HD65/Slide2.JPG Employee Engagement (Copy) Part content platform, part digital canvas, HEARSTLIVE debuted in September 2016, displaying curated, sharable content from the company's 360+ brands to a 1/4 million passersby daily https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1605989182884-FIV37K0GE0KCCR9DCM7U/Slide5.jpg Employee Engagement (Copy) Breakroom Window Cling https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606125937896-PORCR4W0KPU8LEQE8YD4/UNBOUND%252B360.jpg Employee Engagement (Copy) https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606112052584-ELP5P7LVPPR0G55VBBFF/Kiosk.jpg Employee Engagement (Copy) Sidewalk Ad Kiosk https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606160934790-PMNX99STMN5BREJWPO5X/Slide5.JPG Employee Engagement (Copy) “Ease & Access” Pillar https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606125581328-0CS6FN82AZMMASNSVAA8/UNIFI+LOGO+USE.jpg Employee Engagement (Copy) https://www.jasonmckee.org/targetbrandactivation daily 0.75 2020-12-14 https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606679407833-MXP6V92LBTXZ78U3N6XA/Slide5.JPG Target Brand Activation Brock Stewart: “She said ‘yes!’... or something else... I’m not sure. It all happened so fast!!” says the LA Dodger about his proposal to fiancée, Christina Little. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606679383958-DCBXLXHSHTLZBXO0NSPS/Slide6.JPG Target Brand Activation Carlos Correa: After winning the 2017 World Series, the Astros shortstop popped the question to fiance—and 2016’s Miss Texas—Daniella Rodriguez. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606706132650-V0E35KYJV7XK2EQ2VXSK/two%2Bnews%2Bstories.jpg Target Brand Activation https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606702775071-IJRLQJ43OBIP6P6BPAKH/Groomed%252BProgram%252BShot.jpg Target Brand Activation https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606679446936-4HMY42T0X4PJBROMNTN9/Slide3.JPG Target Brand Activation Chance Sisco: In 2018, the Baltimore Orioles catcher proposed to fellow Corona, CA. native—and aspiring homicide detective—Jordan Mowatt. https://www.jasonmckee.org/b2bcampaigns daily 0.75 2024-02-15 https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606547589083-7CZ3MXUDM3WY4H7T5RO4/hearst%2Blive%2Bcopy%2Bsquare.jpg B2B Campaigns & Brand Comm. HEARST | HearstLive Launch Campaign 57th & WOW! Part content platform, part digital canvas, HearstLive debuted at the corner of 57th & Eighth Ave. in September 2016 with a massive street party. Charged with creating pre- and post-launch buzz, campaign communicated State-of-the-art, Sharable and Global. Click for full campaign. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1607385592872-LDM3V7V7RA0RA0EX7XKS/gloss%2Bsquare.jpg B2B Campaigns & Brand Comm. GLOSS GENIUS | Brand Voice PRETTY. AMAZING. The Hearst Incubator startup, Gloss Genius, promised beauty pros the technology and data to overcome bottlenecks associated with growing their business. I positioned the brand as, “The Brains Behind Beauty—its voice that of “Gloss,” a trusted executive assistant who handles “business,” while you handle beauty. Click for case study. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606543592764-T2U2LU8GVMYW7FPDGNC4/125+square.jpg B2B Campaigns & Brand Comm. HEARST | B2B Campaign “CELEBRATING 125 YEARS OF WHAT’S NEW,” Hearst’s anniversary campaign proclaimed that “Content that moves the world forward should always move us first. Is it valuable? Trusted? Is it on our screens because it’s on your mind? These will always be Hearst’s criteria.” Click for full campaign. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606547460326-RLOP46JJA5K6SCICOTP8/blonde.jpg B2B Campaigns & Brand Comm. SEVENTEEN | Study & B2B Campaign DRIVING THE FAMILY CAR AND THE BUYING DECISIONS. Challenging advertisers’ assumptions, our research study and campaign affirmed the teen market's true power and influence. And proved that while others “talk fashion,” Seventeen sells it. Click for full campaign. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606543348006-QRU8VCLVPELHD7MOS5YC/Slide2.JPG B2B Campaigns & Brand Comm. HEARST | B2B Campaign STAYING ORIGINAL. Hearst’s belief that great minds SHOULDN’T think alike has attracted many who were ahead of their time. Yet most people would be hard-pressed to name them. Using a mash-up of faces associated with some of its 360+ brands, the campaign changed that—and told the world how media’s original startup stays original. Click for full campaign. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606543443270-YFYY5UKZWEVYFFXRKHBM/Slide4.JPG B2B Campaigns & Brand Comm. HEARST MAGAZINES | B2B Campaign UNBOUND SUCCESS. Asserting its leadership position across platforms and its belief that every corner of the industry was ripe for fresh thinking, Hearst’s UNBOUND positioning & campaign immediately became a rallying cry. A means of attracting talent. And the envy of the industry. Click for full campaign. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1630961423828-NT7Z6K0LUJ35ZBH8AFJZ/square+for+b2b.jpg B2B Campaigns & Brand Comm. - Make it stand out ENVY WIGS | Rebranding LIVE YOUR HAIR TO THE FULLEST. To mark its 10th anniversary, I gave ENVY a bold new look AND voice—reimagining the logo, packaging, website, retail signage and wholesaler communications to reflect (literally) the next-level style and sophistication that has fueled the ongoing wig phenomenon. . Click for full case study. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606424310252-ZHZJEYRAHL3P4TSOUD4S/Evoke+4+by+5.jpg B2B Campaigns & Brand Comm. EVOKE Communications | Repositioning WHY EVOKE? The answer lay in how well the boutique Brand Comm. agency was positioned for today’s gig- & purpose-driven culture. Recognizing that mature organizations must compete with startups that have built “purpose” into their business from the ground up, I reimagined EVOKE’s 3 core disciplines (Brand Communications, Executive Branding & Internal Communications) as a new Business OPPP—Optimizing Purpose, Passion & People. Click for full case study. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606543405552-OXAL5JNJA60KTCHVANZ2/Slide1.JPG B2B Campaigns & Brand Comm. MPA | B2B Campaign BETTER. BELIEVE IT. With 3/4 of Americans falling for fake headlines, the time was right for the MPA to tout Magazine Media’s unmatched credibility, engagement & trust (online, in print, on mobile & video) in a campaign that reached 75% of all adults in the U.S. WINNER, 2017 Big Apple Award, PR Association of America Click for full campaign. https://www.jasonmckee.org/125anniversary daily 0.75 2020-12-01 https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606739831866-74Z68WS4FFOBQ1DB5PYG/Slide4.jpg 125th Anniversary Campaign The HEARST @ 125 Annual Review offered 4 different ways for users to interact with its content https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606092622721-66PKGXX8G3DRZE19M34G/Screen%252BShot%252B2016-05-09%252Bat%252B6.09.13%252BPM.jpg 125th Anniversary Campaign Hearst One Hundred Twenty-Five was envisioned as a dazzling visual history of the corporation—challenging me to tell its story using picture captions alone. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606739924222-AFRUA8UJWLEC7IIL6SYS/Slide3.jpg 125th Anniversary Campaign Triptychs of personalities associated with Hearst evolved into its "That how Hearst Stays Original” campaign. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606721260228-R1M3W3L3F9W3L4WTTGGJ/Slide1.jpg 125th Anniversary Campaign WE BELIEVE CONTENT THAT MOVES THE WORLD FORWARD should always move us first. Is it valuable? Trusted? Entertaining? Informative? Are we telling the stories you can’t wait to hear? Is it on our screens because it’s on your mind? These will always be Hearst’s criteria. It’s why we first brought color to comics a century ago. Why we first explored cable’s possibilities with A&E and Lifetime. And why the Houston Chronicle readers are now free from wi-fi constraints with our download and go” iPad feature. It’s why—as one of the world’s largest magazine publishers– we speak to people’s lives with 300 editions in over 35 languages. Why Fitch Ratings’ unique local-market emphasis helps the world invest with confidence. And why ESPN viewers will soon be able to participate in on-screen polls during live broadcasts. With more than 200 businesses in 100 countries, it’s no surprise that Hearst connects in new, endless ways. Remaining true to our word… and your world. HEARST. Media That Moves the World https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606096154706-7JD0T3OND67YSUZ7DQBJ/Book%252B%25232.jpg 125th Anniversary Campaign CAPTION: Hearst has always celebrated the multi-faceted woman (like Jane Fonda). And in the ‘70s and ‘80s a new breed was born: the American female designer. Vera Wang and Donna Karan are two originals who “grew up” on Hearst’s pages. Want commented on the timing of ELLE’s anniversary party, exclaiming, “Twenty-five years for ELLE… 25 for Donna… 20 for me… 2010 is a big year!” https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606095940906-99AYI4Y5AAXPIB9GFJ7G/photos%252Bof%252Bbook_02.jpg 125th Anniversary Campaign CAPTION: The bold look and pronouncements of Diana Vreeland (“Never fear beeing vulgar—just boring!”) made her a legend. And the can-do optimism and “Let’s live” attitude of Olive Oyl have made her an icon for females since her 1919 King Features debut. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606739719016-B6739XUPZJ8EFINQHG2V/Slide2.jpg 125th Anniversary Campaign https://www.jasonmckee.org/activationsvideosandblogs daily 0.75 2020-12-13 https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606748277655-HK1C67O29FEBFSWWTPKB/Ebay%2Blogo%2Btinted.jpg Activations, Blogs & Videos HEARST | eBay/True Earth Initiative A HEARST FIRST. An unprecedented multi-channel program across all 15 of its magazine titles, Hearst’s 30 DAYS OF GREEN eBay partnership educated 170 million readers and online visitors about the green value of “shopping used,” while protecting one acre of rainforest for each of the first 250,000 people who took its Green Team Challenge. Click for case study https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606523838148-LR6PPNKJR6V8FAGNOSD2/Pathfinding%252BLaptop%252B.jpg Activations, Blogs & Videos LORRAINE McGOWEN | Thought Leader Persona & Blog A PARTNER AT ORRICK, HERRINGTON & SUTCLIFFE—and its D&I co-chair— Lorraine McGowen was looking for a larger audience with which to effect change. Articulating her Pathfinder persona—which is dependent upon her team’s collective ability to see into the future—was key to finding her blog’s voice. Click for case study & blog https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606523728490-2O3WDIO54CUF1CK2L07K/Verizon%252Band%252BHistory%252B4%252BWays.jpg Activations, Blogs & Videos VERIZON 5G | Branded Content/Blog February 2, 2020 A GAME-CHANGING SUPERBOWL. As the nation counts down the hours to tonight’s Super Bowl LIV, much continues to be made of the Hard Rock Stadium’s age, with one reporter calling the oldest stadium to host the game since 2013, “a bastion to the old NFL.” Truth is, the 33-year-old venue symbolizes the League’s long-standing commitment to the NEW. Click to read full post https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606523121830-6IRSPD32DX7OE9OT1NJ3/Slide1.jpg Activations, Blogs & Videos LG | Anthemic Brand Activation GO OUT WITH A BANG. Ask people to name the one thing they’ll miss about 2020, and chances are it’s the daily 7:00PM tribute to frontline workers. Joining in to “make some noise” helped to make us feel connected (if only for five minutes). And what better time than New Year’s Eve to bring it back (if only for one night) with an anthemic brand activation for LG. Click for program details. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606523207302-UJN9SI23Q6JDTSQ524U3/Groomed+square.jpg Activations, Blogs & Videos TARGET | Brand Activation/Partnership MARRIED TO THAT HAIRCUT? America’s fascination with Major League marriages is nothing new. And TARGET’s 6-part online series, Groomed! more than satisfies it—marrying the unique hair, skin, and shaving challenges of three newly engaged MLB players with some of TARGET’s 600+ products. Click for program details. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606524061193-Z340I0UDZDJV51OXVMU6/ONCE%2BIN%2BA%2BGREAT%2BCITY.jpg Activations, Blogs & Videos Twenty20 | Personal Blog Post January 30, 2020 HISTORY TOLD FOUR WAYS. One need only look at the phenomenon that is Lin-Manuel Miranda’s “Hamilton,” to see just how riveting history—and how original its telling—can be. David Maraniss’ “Once in a Great City: A Detroit Story,” is no different. Unable to put it down, I found myself marveling at the uniquely different ways the author and three others I’ve read this past year so completely immersed me in their respective time and place. Click to read full post https://www.jasonmckee.org/what-colleagues-are-saying daily 0.75 2020-11-30 https://www.jasonmckee.org/hearst-tower-a-landmark-partnership daily 0.75 2020-12-01 https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1605952785211-PSPWP58BO3FYJ8HHMBWV/Hearst+Tower+Book+.jpg Hearst Tower: A Landmark Partnership https://www.jasonmckee.org/literacy-partners daily 0.75 2020-11-29 https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606081983820-QXH43HJS7YICS5BATRSQ/kerry+square.jpg Literacy Partners https://www.jasonmckee.org/hearst-one-hundred-twenty-five daily 0.75 2020-12-01 https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606096154706-7JD0T3OND67YSUZ7DQBJ/Book%252B%25232.jpg Hearst One Hundred Twenty Five CAPTION: Hearst has always celebrated the multi-faceted woman (like Jane Fonda). And in the ‘70s and ‘80s a new breed was born: the American female designer. Vera Wang and Donna Karan are two originals who “grew up” on Hearst’s pages. Want commented on the timing of ELLE’s anniversary party, exclaiming, “Twenty-five years for ELLE… 25 for Donna… 20 for me… 2010 is a big year!” https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606092622721-66PKGXX8G3DRZE19M34G/Screen%252BShot%252B2016-05-09%252Bat%252B6.09.13%252BPM.jpg Hearst One Hundred Twenty Five https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606095940906-99AYI4Y5AAXPIB9GFJ7G/photos%252Bof%252Bbook_02.jpg Hearst One Hundred Twenty Five CAPTION: The bold look and pronouncements of Diana Vreeland (“Never fear beeing vulgar—just boring!”) made her a legend. And the can-do optimism and “Let’s live” attitude of Olive Oyl have made her an icon for females since her 1919 King Features debut. https://www.jasonmckee.org/hearst-125-book daily 0.75 2020-11-30 https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606095940906-99AYI4Y5AAXPIB9GFJ7G/photos%252Bof%252Bbook_02.jpg 125th Anniversary Book CAPTION: The bold look and pronouncements of Diana Vreeland (“Never fear beeing vulgar—just boring!”) made her a legend. And the can-do optimism and “Let’s live” attitude of Olive Oyl have made her an icon for females since her 1919 King Features debut. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606096154706-7JD0T3OND67YSUZ7DQBJ/Book%252B%25232.jpg 125th Anniversary Book CAPTION: Hearst has always celebrated the multi-faceted woman (like Jane Fonda). And in the ‘70s and ‘80s a new breed was born: the American female designer. Vera Wang and Donna Karan are two originals who “grew up” on Hearst’s pages. Want commented on the timing of ELLE’s anniversary party, exclaiming, “Twenty-five years for ELLE… 25 for Donna… 20 for me… 2010 is a big year!” https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606092622721-66PKGXX8G3DRZE19M34G/Screen%252BShot%252B2016-05-09%252Bat%252B6.09.13%252BPM.jpg 125th Anniversary Book https://www.jasonmckee.org/gloss-genius-brand-voice daily 0.75 2020-12-20 https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1607384517846-UI24KLYXZFMWMXC0PSRE/Final%2Bintro%2Bphone.jpg Gloss Genius Brand Voice https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1607848644631-I56JM8IOX738F06C8NOO/Slide2.JPG Gloss Genius Brand Voice WE MAKE YOU LOOK GOOD Wow clients with a luxurious, customized booking experience that will make them feel special—and want to book you again and again. Your website remembers clients so they can book you in seconds, 24/7 (yes, even while you sleep). And looks so great on mobile, it’s like having your own personal app. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1608173930748-YAUEQC7P83ZYT4R8HXV8/Slide3.jpg Gloss Genius Brand Voice Fills in Your Gaps. They take care of those things you always shuffle aside whether it’s returning phone calls, paperwork or other administrative tasks. Keeps You on Track. A good assistant prompts you when a meeting or other commitment is approaching. Makes You Look Good. Improves the look of your sales materials and acts as your grammar police. Puts Out Fires. Looks at what problems are coming up and suggests ways to solve them https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1607850002328-I4ESYRHBEJ7NLS6VIPQ0/instagram+post.jpg Gloss Genius Brand Voice https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1608174068220-VMXAS4MTZRY9Q34DFONL/Slide5.jpg Gloss Genius Brand Voice https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1608173882025-HBWEBU3V0LJVZBG9QJXT/Slide2.jpg Gloss Genius Brand Voice THE MEASURE OF A GREAT ASSISTANT They say you’re only as good as your assistant—and GLOSS is good! To develop taglines and copy for site, considered those traits universally recognized as key to top assistants. Anticipates Your Needs. Does preparation for client meetings knowing you don’t always have the time. Knows What’s on Your Plate. They know all that you’re dealing with and what’s critical to your success A 2nd You. They treat your business like it was their own. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1607848742189-DA5CAA8O77Z78G4G91LR/Slide3.JPG Gloss Genius Brand Voice ROCK YOUR RELATIONSHIPS We know your clients are everything to you. AND that you can’t always stay on top of them. Did they just go through a break up? Do they have kids? Or favorite products? GLOSS automatically saves their history—and sends it to you before every appointment. Giving you a genius way to keep relationships personal… and clients coming back. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1607848693115-BC9KXCFUE9MA37AENMC3/Slide5.JPG Gloss Genius Brand Voice WE'LL CRUNCH THE NUMBERS We’ve worked with industry experts to find out which numbers you need to be successful and put these numbers into easy-to-understand reports. Know how you’re doing. Where you’re heading. And what you need to change… with just a tap. Now, that’s genius. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1607848670744-Y38UK5OQJZ428I4UG92P/Slide6.JPG Gloss Genius Brand Voice BRAND NARRATIVE EVOKE understands what, “Taking your business to the next level” requires. It can mean changing key audiences’ perceptions, enlightening targets, or identifying your value to maintain a leadership advantage. And PURPOSE lies at the heart of it. We have the strategic communications discipline to articulate the purpose that drives your narrative. Glean the values at its heart. And ensure the telling feels authentic. When we’re done, you’ll have a purposeful story that is ownable, actionable, and sustainable. And you’ll have it fast. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1608174009894-IX58KDWLKUFK9XLUOGHM/Slide4.jpg Gloss Genius Brand Voice https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1607380522402-O8S5G138WLXEA4IGP71V/Slide6.JPG Gloss Genius Brand Voice THE ALL-IN-ONE SOLUTION FOR TOP BEAUTY PROFESSIONALS Be your own boss, grow your business, maximize your income and stay in control -- with automated appointment scheduling, next-day payments, client management and built-in marketing tools. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1607848719058-VT3YP5F8LBU744KJF8A9/Slide7.JPG Gloss Genius Brand Voice READY TO STOP WORKING SATURDAYS? BUILD LOYALTY. GLOSS creates beautiful follow-up messages & engages clients with interesting content. STAY FULLY BOOKED. GLOSS increases bookings up to 35% by encouraging clients to share you on social & reminding them when to come back. FOCUS ON WHAT YOU LOVE. GLOSS creates smart analytics & reports that give you just the numbers you need. So you can stick to the beauty part. GLOSS WORKS 24/7, SO YOU DON’T HAVE TO. https://www.jasonmckee.org/evoke-agency-repositioning-2 daily 0.75 2020-12-07 https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606617820791-4V26142B5FYKMLP1M6SL/Slide1.JPG EVOKE Agency Repositioning (Copy) WHY RETHINK BRAND COMM NOW? Established companies now advertise “startup-like” environments. WALMART has launched its own Silicon Valley tech incubator, Store, No. 8. And entrepreneurs are the new thought leaders. Today, mature organizations must compete with startups that have built “Purpose” into their business from the ground up. To succeed, companies have to not just communicate their brand’s purpose—but live it. Diverse leaders must find their entrepreneurial voice… while fostering the collaborative thinking needed to innovate in today’s global economy. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606617904764-XKUGJZIZG7Y725XMPH2Q/Slide3.JPG EVOKE Agency Repositioning (Copy) Taking the Long View to help forward-thinking companies do the same, EVOKE has reimagined Brand Communications to optimize their PASSION, PEOPLE & PURPOSE. Offering today’s values-driven corporations a new BUSINESS OPPP. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606617928400-FD16B48RCQELCFHAV7AA/Slide4.JPG EVOKE Agency Repositioning (Copy) THE EVOKE BUSINESS OPPP We’re entrepreneurs at heart. Whether you’re looking for CORPORATE, EXECUTIVE, INTERNAL strategies—or a combination of all three—EVOKE’s award-winning senior team focuses on the growth you seek. Our diversity of experience, culture and thought helps corporations optimize Brand Communications’ three core disciplines by recognizing the connections between them—AND across business divisions. Combining “agency-of-record” service and in-house-agency savvy, EVOKE can act as a bridge between Marketing, Corporate Communications and HR. Deliver world-class go-to market strategies—and be the go-to for so much more. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606617874461-8THSBYN6I43FSI9B9BNQ/Slide2.JPG EVOKE Agency Repositioning (Copy) WHY EVOKE? Because we can shape and share your “Values Narrative.” Ensure your CEO tells great stories. And help your employees learn to live them. Better, faster, and for a lot less than legacy firms. We should know. We were those firms—and knew we had to rethink Brand Communications for today’s gig and purpose-driven culture. Envisioned as a remote in-house agency, EVOKE offers the expertise of a global firm with the agility of a startup. Promising the efficiency and speed that today’s digital economy demands, we can innovate new ways for your narrative to connect in no time. And expand your strategic/creative bandwidth anytime. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606617948808-8MABZLICOJJ9UYVE7MXG/Slide5.JPG EVOKE Agency Repositioning (Copy) BRAND NARRATIVE EVOKE understands what, “Taking your business to the next level” requires. It can mean changing key audiences’ perceptions, enlightening targets, or identifying your value to maintain a leadership advantage. And PURPOSE lies at the heart of it. We have the strategic communications discipline to articulate the purpose that drives your narrative. Glean the values at its heart. And ensure the telling feels authentic. When we’re done, you’ll have a purposeful story that is ownable, actionable, and sustainable. And you’ll have it fast. https://www.jasonmckee.org/new-page daily 0.75 2020-12-11 https://www.jasonmckee.org/literacy-partners-1 daily 0.75 2020-12-11 https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1607701701834-M3I45HNG38LMWQ0K7TDY/Slide2.JPG Seventeen BOUGHT $400 WORTH OF BEAUTY PRODUCTS. (AND SOLD HER FRIENDS ON $1,200 MORE.) 11 million readers are heavy users of hair products. 6.5 million are heavy users of skin care products. 5 million are heavy users of color cosmetics. Seventeen readers dished out over $1 billion on fragrances last year and dished out advice on their favorite brands. They make Seventeen their beauty bible… and that makes Seventeen the #1 teen title in ad pages, in circulation AND in newsstand growth. Seventeen is where 6.3 million teens turn to to discover their favorite brands. And get turned into true brand loyalists. To make sure these young women “spend” their teen years with your brand, call Jayne Jamison, VP/Publisher at 917-934-6601. Life begins at Seventeen. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1607701685781-STD7RORYSMPS5GVT189R/Slide3.JPG Seventeen SHE’S NOT BUYING YOUR IDEA OF TEENS. (BUT BUYING EVERYTHING ELSE.) If you think teens are fickle, think again. Our readers spent nearly $5 billion on fashion and accessories last year. Nearly $2 billion on watches and jewelry. Nearly $1 billion on footwear. They are building not just wardrobes, but brand loyalties, and they’re doing it through the aspirational and accessible pages of Seventeen. With more discretionary income than ever before, the Seventeen reader is today’s most powerful brand advocate. To make sure 6.3 million young women “spend” their teen years with your brand, call Jayne Jamison, VP/Publisher at 917-934-6601. Life begins at Seventeen. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1607701666462-CVJ8FPJE10AS2Y5USXDH/Slide1.JPG Seventeen DRIVES THE FAMILY CAR. (AND THE BUYING DECISIONS.) From dressing rooms to salad dressing, entertainment to electronics, the Seventeen reader is today’s most powerful influencer. She sells her friends on the brands she loves AND drives her family’s spending. And no one drives her to retail like Seventeen. In fact, a recent promotion in a single issue drove $1.5 million in sales at two retail chains. To make sure 6.3 million young women “spend” their teen years with your brand, call Jayne Jamison, VP/Publisher at 917-934-6601. Life begins at Seventeen. https://www.jasonmckee.org/sparq-ceo-conference daily 0.75 2020-12-13 https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1607832826710-B6AHVQHZS61AUR76AW68/Slide6.jpg SPARQ CEO Conference “House of Cards” show-runner, Melissa James Gibson’s big question wasn’t, “How do we survive the loss of our show’s star?” But rather… https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1607832723911-625E35L189QLTO5MS8IN/Slide5.jpg SPARQ CEO Conference Pre-summit tactics include a “teaser” version of CEO strategy on thumbdrive, prompting attendees to prepare questions for conference. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1607835489563-QLH9S06XI9HGTAHSYWGB/door.jpg SPARQ CEO Conference To emphasize the “questions” theme, attendees will be virtually submerged in them. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1607832799035-0C8JX953LFBUEJLYLNVW/Slide4.jpg SPARQ CEO Conference Questions are the meeting’s delivery system—with buttons on attendees’ tables. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1607832853347-Z9R6LEEM81JCBHTZMY6Q/Slide2.jpg SPARQ CEO Conference SPARQ microsite will extend “Asking the Right Questions” mindset to Kimberly Clark’s workday (with leadership answering a set number weekly). https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1607832752742-WBV4RYXR6OGHI3BSC4PM/Slide3.jpg SPARQ CEO Conference Guest Speaker Warren Berger will show how asking questions that send companies down unexpected paths can be the key to innovation. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1607832986957-NLMZZ5RUM7KLAK7INUPE/logo.jpg SPARQ CEO Conference * Smart People Asking the Right Questions https://www.jasonmckee.org/favoritebrandads daily 0.75 2020-12-15 https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1608063235244-98ROS9DL8Q4OLV250BKW/outdoor.jpg THE ECONOMIST https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1608063217050-287GKOMLXD2VFH7YQRSP/banner+ad.jpg THE ECONOMIST https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1608063200637-E65JQRSPN7XGMEZ6FONO/brain+.jpg THE ECONOMIST https://www.jasonmckee.org/envy-wigs-rebranding-1 daily 0.75 2024-02-15 https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1631033764699-WIBYRF47ZE7XS25B40UY/hero+shot+.jpg ENVY Wigs Rebranding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1631034713499-OE7KNDNYZ6G3I3C10QLQ/OLD+NEW.jpg ENVY Wigs Rebranding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1630959095335-PCNB3DBZ0BIY6CH7ZEVZ/box+2.jpg ENVY Wigs Rebranding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1631036854149-4CZE8NFGYHPAZ9QB5C5C/postcards.jpg ENVY Wigs Rebranding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1631035543495-MWE9YC0C05UTEXS1ELFG/big+e2.jpg ENVY Wigs Rebranding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1630959320211-99WB1G9T1G0X3CY5PHFP/ENVYHAIR+LOGO_BRONZE.png ENVY Wigs Rebranding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1630961036701-74BPGTRNPPODLWHFR1EQ/site+2.jpg ENVY Wigs Rebranding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1631036707864-7924LZ5PA6OQVLNL0W48/postcards.jpg ENVY Wigs Rebranding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1630956711461-VWRODZHGO26HJH079UZB/Slide5.JPG ENVY Wigs Rebranding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1630956932315-98XPS93ZLQDRHHYES1E3/Slide4.JPG ENVY Wigs Rebranding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1630956478288-W4CCEQ1R28LR6WZSQE45/Slide1.JPG ENVY Wigs Rebranding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. 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Platinum-certified skyscraper. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606285440494-V6VUJSOWO3PRRQI6YZ6E/Slide1.JPG ENVY Wigs Rebranding Cafeteria Signage https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606285899071-F2Q876F6WYUPL95PJXS7/Slide3.jpg ENVY Wigs Rebranding Elevator Monitor https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606285795313-CY4X14ZLC01VDWN3P8RT/Slide2.jpg ENVY Wigs Rebranding Elevator Monitor https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606285621176-ETOEYO4D80L85KMEOUBW/Slide4.jpg ENVY Wigs Rebranding Recycling Bin Decal https://www.jasonmckee.org/new-page-3 daily 0.75 2021-09-22 https://www.jasonmckee.org/pine-cobble-school daily 0.75 2021-09-22 https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1632281703925-TS158Y4LQTNFIJCWCMLB/logo+.jpg PINE COBBLE SCHOOL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1632280786924-0HMJ9MOOI5G3ZWH21MD4/Slide7.JPG PINE COBBLE SCHOOL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1632280942706-YEYTB5W2JZQR715Q89OI/Slide14.JPG PINE COBBLE SCHOOL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1632281134804-FTAWY28P8IY0TVLZQIQZ/Slide23.JPG PINE COBBLE SCHOOL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1632280660589-FV60MGUEOTHUFEUTX837/Slide2.JPG PINE COBBLE SCHOOL And we never stop acting like one. Like today’s startups, we’ve built purpose into our business from the ground up. From disaster relief telethons at Hearst TV stations to Hearst Health’s annual prize for population health, doing good is in Hearst’s DNA. With today’s employees insistent on jobs that provide the chance to make a difference, Hearst offers more of them than possibly any other company on earth. And has more of what it takes to thrive in this hugely disruptive period in American history: An entrepreneurial mindset that has always been pioneering and purpose-driven; And a shared, can-do spirit eager to embrace what business must do. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1632281008946-OUR5ZTFJHOPQJ2H9CJAI/Slide17.JPG PINE COBBLE SCHOOL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1632280722802-42T6JWZ8OT8ALLSHBF1E/Slide5.JPG PINE COBBLE SCHOOL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1632281051404-I3WLAE1RDPSC79ETXS5Z/Slide19.JPG PINE COBBLE SCHOOL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1632280803913-68CGFU8EYJVEL2RNNT11/Slide8.JPG PINE COBBLE SCHOOL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1632281076258-3A8EL23R2AP3791R569S/Slide20.JPG PINE COBBLE SCHOOL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1632280925236-UFLXGTVV6VSSSRQ6YPCP/Slide13.JPG PINE COBBLE SCHOOL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1632281784655-KQXQSMG8626ZXIZMUF1E/page+9+.jpg PINE COBBLE SCHOOL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1632281029997-ATH9N6IDM9JB0VSWB3BJ/Slide18.JPG PINE COBBLE SCHOOL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1632280906398-BGV0189OBNLTSGF0IM9J/Slide12.JPG PINE COBBLE SCHOOL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1632281096719-T0C4FLZZ7KQTFDWAF1NH/Slide21.JPG PINE COBBLE SCHOOL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1632280680810-H46QASL694YJUIWUMKM3/Slide3.JPG PINE COBBLE SCHOOL Those pressing issues that could leave some struggling to define their purpose find Hearst living it. You see it in Hearst Television’s “State of Addiction” initiative, which examines the opioid epidemic’s effect on the communities we serve. It’s behind the renewable, solar energy produced at Hearst’s Jack Ranch, which displaces 109,000 metric tons of carbon dioxide annually; And at the heart of HearstLab’s investment in women-led startups—aimed at leveling the playing field for female entrepreneurs. And as society’s call for purpose continues to change the game, we’re upping ours—looking beyond our businesses and donating our time to mentor post-9/11 veterans. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1632280699204-H1AIELREA8KWNVJFEI8A/Slide4.JPG PINE COBBLE SCHOOL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1632280859073-B4QQ339VH15UH2AU2ZEV/Slide10.JPG PINE COBBLE SCHOOL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1632281154041-SLBTC37IJBET0P8V0YVH/Slide24.JPG PINE COBBLE SCHOOL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1632280962078-CU9A14C1R8YNGK4IUQEM/Slide15.JPG PINE COBBLE SCHOOL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1632280881298-YYPGO0D9R29HQWJH3B9S/Slide11.JPG PINE COBBLE SCHOOL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1632280981040-RGLSXCU5H1C7V3551R63/Slide16.JPG PINE COBBLE SCHOOL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1632280635864-BV093MMWK9TLHDQN1D3B/Slide1.JPG PINE COBBLE SCHOOL “This is an absolutely phenomenal time to be a consumer of media,” says Hearst’s CEO, Steven Swartz. We think it’s a pretty amazing time to be creators of it, too. And nowhere more so than at Hearst. With 67% of workers expecting their employer to have a greater purpose; and consumers unwilling to buy from companies who don’t value purpose as well as profit, the pressing issues of gender equality, opioids, climate change (and others) are now ours to effect. It’s a new era where making money and making an impact go hand in hand. And Hearst is poised to make the most of it. As the world’s leading diversified media, information and services company, we’ve been actively engaged with our communities long before the current culture demanded it. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1632280742316-87FB9OCBFX74DLNDKIYF/Slide6.JPG PINE COBBLE SCHOOL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1632281116014-10XD5RT41WJYUHFT95KX/Slide22.JPG PINE COBBLE SCHOOL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jasonmckee.org/revint-solutions-1 daily 0.75 2021-09-22 https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1632315604710-487HMCOUIRC2V5KM89G3/Slide1.JPG REVINT Solutions “This is an absolutely phenomenal time to be a consumer of media,” says Hearst’s CEO, Steven Swartz. We think it’s a pretty amazing time to be creators of it, too. And nowhere more so than at Hearst. With 67% of workers expecting their employer to have a greater purpose; and consumers unwilling to buy from companies who don’t value purpose as well as profit, the pressing issues of gender equality, opioids, climate change (and others) are now ours to effect. It’s a new era where making money and making an impact go hand in hand. And Hearst is poised to make the most of it. As the world’s leading diversified media, information and services company, we’ve been actively engaged with our communities long before the current culture demanded it. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1632315775035-DCHPLU8VYWSEKO06K1CD/Slide9.JPG REVINT Solutions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1632316336852-5VDJTWXLNAOY2WO0DS93/logo.jpg REVINT Solutions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1632315897735-798OHU11AL2JO2E2PGH2/Slide14.JPG REVINT Solutions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1632315815476-1Q48SRM4BF81Z0TFUIBV/Slide11.JPG REVINT Solutions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1632315732786-PJJRTFMQ58LZP1PY9EIZ/Slide7.JPG REVINT Solutions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1632315860860-DP83IDABSJ8G4A4K5865/Slide13.JPG REVINT Solutions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1632315841767-SNFZ8CN66YLPRBUP5LOS/Slide12.JPG REVINT Solutions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1632315622110-9W230ER60VU41SIWJ4RB/Slide3.JPG REVINT Solutions Those pressing issues that could leave some struggling to define their purpose find Hearst living it. You see it in Hearst Television’s “State of Addiction” initiative, which examines the opioid epidemic’s effect on the communities we serve. It’s behind the renewable, solar energy produced at Hearst’s Jack Ranch, which displaces 109,000 metric tons of carbon dioxide annually; And at the heart of HearstLab’s investment in women-led startups—aimed at leveling the playing field for female entrepreneurs. And as society’s call for purpose continues to change the game, we’re upping ours—looking beyond our businesses and donating our time to mentor post-9/11 veterans. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1632315672667-HVXMSIV7BRCYZD5FJD86/Slide5.JPG REVINT Solutions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1632315436331-KWHPCE7VG87EMRYIHX5N/4.jpg REVINT Solutions And we never stop acting like one. Like today’s startups, we’ve built purpose into our business from the ground up. From disaster relief telethons at Hearst TV stations to Hearst Health’s annual prize for population health, doing good is in Hearst’s DNA. With today’s employees insistent on jobs that provide the chance to make a difference, Hearst offers more of them than possibly any other company on earth. And has more of what it takes to thrive in this hugely disruptive period in American history: An entrepreneurial mindset that has always been pioneering and purpose-driven; And a shared, can-do spirit eager to embrace what business must do. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1632315712407-BC8KGI4QF0J7BYXWY8AU/Slide6.JPG REVINT Solutions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1632315644931-YSXKD71T94GI0Y9EV8QQ/Slide4.JPG REVINT Solutions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1632315754220-P71L71IWT0LIR2HP7BHN/Slide8.JPG REVINT Solutions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1632315798258-L3EJZUVZHR63302DB2U4/Slide10.JPG REVINT Solutions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jasonmckee.org/shop daily 0.75 2025-05-12 https://www.jasonmckee.org/shop/p/conference-ticket-party-y4c2l monthly 0.5 2019-06-25 https://images.squarespace-cdn.com/content/v1/5d0c36c494ff5f00012dc9e9/1561491032689-BM01L5RPSSE49WEMRN5O/2005.37.4_PS2.jpg Shop - Conference Ticket + Party https://www.jasonmckee.org/shop/p/conference-ticket-rc399 monthly 0.5 2019-06-25 https://images.squarespace-cdn.com/content/v1/5d0c36c494ff5f00012dc9e9/1561491032689-BM01L5RPSSE49WEMRN5O/2005.37.4_PS2.jpg Shop - Conference Ticket