EMPLOYEE ENGAGEMENT

ONE MINUTE MENTOR Video Series

Client: Hearst Corporate Communications

Opportunity: Today, people trust people more than companies. And with 92% of decision-makers saying Thought Leadership has increased their respect for an organization,*  Orrick’s lead restructuring attorney and co-chair of its Diversity & Inclusion program, Lorraine McGowen, wanted to better communicate her  professional value and advocacy outside the organization

Approach: a process of identified personal branding goals, Through interview process to identify personal skills and Key Value Propositions, and developing your own unique Brand Positioning and Communications Activation Plan. create a singular Personal Brand Positioning (in concert with organization’s marketing strategies.

Results: PATHFINDER executive brand persona/blog and blog posts for McGowen, a. Pathfinding.world real value to life.