FAVORITE BRAND CAMPAIGN
The ECONOMIST
THE ECONOMIST’s ongoing campaign continues to surprise and delight me—if not leave me a little “red” with envy. It is succinct, witty, often contextual, and always smart (“Would Lehman Sisters Have Done a Better Job?”). And in the case of its “Brain” ad—in which a bunch of rolled issues are made to resemble the left and right hemispheres—elevated to the level of art.