Employee Engagement (Copy)

EMPLOYEE ENGAGEMENT/INTERNAL COMMUNICATIONS

Employee Annual Review Campaign

Elevator, Restroom & Breakroom Decals

Client: Viacom

Challenge: How much do employees dread annual review time? In one survey, 22% of millennials admitted to calling in sick rather than face a review. Another showed that 30% of reviews end up decreasing performance. Why? Because they’re often associated with negative feedback. Or a threat to employees’ self-worth, going against everything reviews are meant to do.

Insights & Solution: Truth is, employees are looking to improve themselves. I positioned process as key to their own advancement and encouraged self-reflection with a tongue-in-cheek (VS corporate) tone and messaging specific to high-traffic spots within the workplace.

Opportunity to be your best advocate countered notions that reviews are inherently negative

Messaging specific to high-traffic spots—like elevators

Employee Gym Membership Drive

Desk Drop Post Cards | Elevator Monitor Ads

Client: Hearst Tower’s State-of-the-Art Fitness Center, theCLUB

Challenge/Approach: Raising awareness while overcoming possible reistance to monthly fees, employee-targeted campaign used a “we get you” tone, citing a variety of industry- and Tower-specific benefits to belonging to an on-site gym.

Results: Campaign generated office-wide buzz and a 300% increase in enrollment in just 2 weeks. (Plus, post cards could still be seen on bulletin boards years later.)

Part content platform, part digital canvas, HEARSTLIVE debuted in September 2016, displaying curated, sharable content from the company's 360+ brands to a 1/4 million passersby daily — Part content platform, part digital canvas, **HEARSTLIVE** debuted in September 2016, displaying curated, sharable content from the company's 360+ brands to a 1/4 million passersby daily

HEARST LIVE Teaser Campaign

Branding | Tower Signage/Monitors | Kiosk & Subway Signage

Opportunity: With the September 2016 reveal of HEARSTLIVE—a 180-ft-long digital canvas at the corner of 57th & Eighth Ave.—nearing, a teaser campaign was developed to take advantage of growing employee curiosity as to why Hearst Tower’s street-level windows were hidden.

Strategy: With a new series of ads “released” weekly, the month-long campaign used outdoor ad kiosks, Tower signage/monitors, e-mail blasts & street-level window curtains to communicate “state-of-the-art,” “sharable” & “global”.

Employee Benefits Rebranding

Employee Survey | Communications Strategy | Marketing

Client: Hearst HR

Challenge: Preparing to announce a number of beneficial changes to both its health and retirement plans, Hearst Sr. Management knew many would be suspect.

Insights & Strategy: With research showing a direct correlation between employees’ satisfaction with their benefits and satisfaction with their job, we knew improved communication was key to employee retention. As a multi-generational team ourselves, we also knew different constituents had different concerns, and quickly conducted an Employee Survey—identifying 3 niche audiences and insights which were then presented to Sr. Management (example shown).

Results: Those insights helped us identify 3 CORE PILLARS (or values) that communicated Hearst’s commitment to employees as people: 1) Empowering; 2) Ease & Access; and 3) “Work Family." These values informed everything from the purposefully simple teaser ads here to lengthy pages of “legalese” (partnering with insurance provider)—giving them a much-needed human touch.

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